Tag: Engagement & reactions
-
Do women leaders get angrier reactions?
Women’s Facebook pages drew half the angry reactions of men’s. Then I compared like with like, and the gap disappeared.
-
Does the democracy matter? Party Facebook engagement in six smaller European democracies
I tested whether a country’s democracy shows up in how people engage with its parties on Facebook. In six smaller European democracies, I found no pattern I can trust, but a lot about who owns the audience.
-
Negativity got the clicks: what earned engagement on Labour and Conservative Facebook pages
Hand-coded posts from the 2015 and 2017 election campaigns show that negative posts drew about 20% more likes, comments and shares than other posts on the same page. Pledges made no detectable difference.
-
Win power, lose the likes: what governing did to European parties on Facebook
Ten years of Facebook data from 16 European countries suggest that governing costs parties attention: posts drew less once a party was in government, and leaving office did not bring it back.
-
Angrier, or just more expressive?
Angry reactions on European party pages roughly doubled from 2016 to 2020, but so did emoji of every kind. A new paper from my doctoral data asks where the anger really was.
