Tag: Engagement & reactions
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Building an audience: what makes party pages grow on Facebook
Party and leader pages grew several times faster around elections, though most growth still came slowly in ordinary months.
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The pivot to video: did European parties follow Facebook, and did it pay?
Parties took up video while it drew extra engagement on Facebook, and kept posting it after the premium had gone.
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Hits or a long tail? How concentrated is party engagement on Facebook
Is party engagement on Facebook driven by a few viral hits? In the typical page-year, the top 1% of posts drew 8% of interactions. Engagement was concentrated, but not extremely.
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Orbán’s page showed Orbán. The Fidesz page carried the migration campaign.
Six years of Hungarian party pages on Facebook show Fidesz drawing about its share of the vote, and its written migration message living on the party page rather than the leader’s.
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Shared more, liked less?
Facebook’s 2018 News Feed change did not cut the engagement European parties got. It changed what their audiences did: they shared more.
