Tag: Engagement & reactions
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Posting in office hours? When parties post on Facebook and when posts do best
Parties post in working hours, but evening posts drew about 10% more interactions than midday ones.
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Building an audience: what makes party pages grow on Facebook
Party and leader pages grew several times faster around elections, though most growth still came slowly in ordinary months.
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The pivot to video: did European parties follow Facebook, and did it pay?
Parties took up video while it drew extra engagement on Facebook, and kept posting it after the premium had gone.
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Hits or a long tail? How concentrated is party engagement on Facebook
Is party engagement on Facebook driven by a few viral hits? In the typical page-year, the top 1% of posts drew 8% of interactions. Engagement was concentrated, but not extremely.
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Shared more, liked less?
Facebook’s 2018 News Feed change did not cut the engagement European parties got. It changed what their audiences did: they shared more.
