Tag: Elections & polls
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Outdrawing the candidate: the Facebook page that beat Biden on his own side

In 2020 Trump’s Facebook page drew almost eight times the engagement of Biden’s. But on Biden’s side, an unofficial page, Ridin’ With Biden, drew more than Biden himself and supplied most of the sharing.
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Different campaigns, similar totals: Senate candidates on Facebook in 2020

Does Facebook reward Republicans? In 20 Senate races in 2020, Republican posts drew more shares and comments each, but Democrats posted twice as often and the totals came out even. The bigger difference was in the reactions.
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Facebook loved Corbyn and Farage. The polls had other ideas.

Ten years of Facebook data on Britain’s parties and their leaders, matched to the polls. Who carried each party online, how badly Facebook misread the electorate, and what engagement does and does not tell you.
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Trump’s YouTube numbers looked like a vote predictor. They mostly weren’t.

I took a county-by-county record of YouTube views of Trump and Clinton content in 2016 and asked what it adds once you know where a place already stood. Less than you would think, but not nothing.
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2021 Dutch Elections – How are the party pages competing on Facebook?

The Netherlands’ 2021 general election is just around the corner. With spending on Facebook advertising very low the campaign is largely going to fall upon the feet of the parties organic Facebook campaigns. Here is how they are all doing.
