Category: Social Media

• Short explainer – Why do politicians and parties use social media?

  

  From campaign ads to viral memes: why politicians and parties use social media, and the risks that come with it.

  Tristan Hotham

  December 18, 2022

  Politics, Short Explainer, Social Media

  campaign advertising, Campaigning, digital communication, Facebook, facebook adverts, influencer marketing, Instagram), online reputation, political branding, political messaging, political parties, politicians, Politics, public image, public relations, Social Media, social media platforms (e.g. Twitter, social media strategy, twitter, voter engagement

• Short explainer – Do echo chambers (filter bubbles) exist on social media?

  

  Do echo chambers and filter bubbles really exist on social media? What the evidence says about personalisation and polarisation.

  Tristan Hotham

  December 18, 2022

  Echo Chambers, Filter Bubbles, Politics, Short Explainer, Social Media

  algorithmic bias, data privacy, echo chamber effects, Echo Chambers, Filter Bubbles, groupthink, information diversity, Instagram), internet bubbles, news consumption, online communities, personalization algorithms, political polarization, public discourse, social media influence, social media platforms (e.g. Facebook, twitter, user behavior

• Short explainer – What will the world of social media look like in 30 years?

  

  It is difficult to predict exactly what social media will look like in 30 years, but in this short explainer I try.

  Tristan Hotham

  December 16, 2022

  Social Media

  algorithms, artificial intelligence, augmented reality, customization, data privacy, data security, diversity, encryption, inclusion, Internet of Things, live streaming, machine learning, moderation, personalization, Social Media, social responsibility, video content, virtual reality

• Thesis now published – How do parties use Facebook and what does it offer to their campaigns?

  

  My thesis “How do parties use Facebook and what does it offer to their campaigns?” is now out, it examines UK parties Facebook campaigns from 2010-2018 including the 2015 and 2017 general elections in huge detail.

  Tristan Hotham

  July 3, 2021

  Content Analysis, Politics, Research, Social Media

  Campaigning, election campaigning, facebook adverts, Social Media

• A breakdown of the 2019 General Election targeted advertising campaign across all platforms

  

  The election saw the parties utilise an array of advertising tools, 2019 was not just a Facebook election as in 2017. This is an extensive analysis of the what, where, when and how of the parties digital campaigns.

  Tristan Hotham

  July 3, 2021

  2019 General Election, Data Access, Facebook, Misinformation, Politics, Snapchat, Social Media, Targeted Advertising

  instagram, reddit, tik tok