Category: Politics
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Short explainer – Why do politicians and parties use social media?

From campaign ads to viral memes: why politicians and parties use social media, and the risks that come with it.
Tristan Hotham
campaign advertising, Campaigning, digital communication, Facebook, facebook adverts, influencer marketing, Instagram), online reputation, political branding, political messaging, political parties, politicians, Politics, public image, public relations, Social Media, social media platforms (e.g. Twitter, social media strategy, twitter, voter engagement -
Short explainer – Do echo chambers (filter bubbles) exist on social media?

Do echo chambers and filter bubbles really exist on social media? What the evidence says about personalisation and polarisation.
Tristan Hotham
algorithmic bias, data privacy, echo chamber effects, Echo Chambers, Filter Bubbles, groupthink, information diversity, Instagram), internet bubbles, news consumption, online communities, personalization algorithms, political polarization, public discourse, social media influence, social media platforms (e.g. Facebook, twitter, user behavior -
Short explainer – Should we entrust politicians with the power of social media?

Politicians now hold powerful social media tools. Should we trust them with that power, and what safeguards matter?
Tristan Hotham
Artificial intelligence (AI), bias, campaign advertising, digital communication, ethical implications, Facebook, influencer marketing, Instagram), Misinformation, online reputation, political campaigns, political messaging, politicians, Politics, prejudice, propaganda, public image, public relations, safeguards, Social Media, social media platforms (e.g. Twitter, social media strategy, voter engagement -
Thesis now published – How do parties use Facebook and what does it offer to their campaigns?

My thesis “How do parties use Facebook and what does it offer to their campaigns?” is now out, it examines UK parties Facebook campaigns from 2010-2018 including the 2015 and 2017 general elections in huge detail.
Tristan Hotham
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Japanification – 日本化 – thoughts on a defining trend for the West and a Japanese alternative rock playlist

Japanification – 日本化 – a defining trend for the West and an epic Japanese alternative rock playlist. Enjoy it, many hours led to its creation.
