Tag: Online advertising
-
The Conservatives are spending 5-6 times the money defending Johnson as compared to targeting Labour leave seats on social media. The Uxbridge dethroning campaign.
Is Boris Johnson worried about his Uxbridge and South Ruislip seat? Snapchat and Facebook targeted communications seen across the constituency would suggest he might be.
-
Boris Johnson is Marmite (and the Tory Facebook ads show it): the appearance and disappearance of the Tory leader in the latest Conservative ads.
We all know that Boris Johnson isn’t universally popular. The Conservative Party seems to appreciate this too. In a new batch of targeted Facebook ads the party uses him, and his opposing party leaders, in quite different ways. It’s not just a creative choice. It seems to be the case that whether you see Boris…
-
What is A/B testing? Examples from the Liberal Democrat, Conservative and Labour 2019 election campaigns
You may have seen elements of this report in this Observer/Guardian news piece and then also reported on the Andrew Marr show. The following is a detailed report on A/B testing by the parties that those pieces were based upon. Political parties using Facebook ads have a powerful capacity to hone their messages. Unlike the past where expensive…
-
The Andrew Marr show discusses my research piece for Whotargets.me
We are being used a lab rats on Facebook, see my work for Whotargets.me that led to an Observer/Guardian piece on the Marr show. Read the full story here or below. The three main political parties in England and Wales are using Facebook audiences “as lab rats in a giant experiment”, according to the first detailed analysis…
-
Clandestine Cluster Campaigning and General Election 2019
Clandestine Cluster Campaigning will be the big story of the 2019 General Election
