Tag: emotional appeals

• Short explainer – What psychological tactics are used in political advertising and what are the implication?

  

  Emotional appeals, fear and other psychological tactics in political advertising, and why they matter for democratic debate.

  Tristan Hotham

  December 20, 2022

  Campaigning, Politics

  campaign finance reform, campaign strategy, data analytics, door-to-door campaigning, emotional appeals, endorsements, ethics in political advertising, fear appeals, Misinformation, negative imagery, negative language, personal attacks, political advertising, psychological tactics, Social Media, storytelling, voter behavior